Impact
Work
Opdrachtgever: CEO
  • 100 Employees
  • 4000 Members of the cooperative
  • 5 Strategy workshops
  • 6 Strategic implementation programs
Impactwork Case

Happy candidates, clients and employees

AB Werkt Zuid Nederland has made significant strides in prioritizing the experience of clients, candidates, and employees. This commitment is embedded in their new strategy and brought to life by the Process & Experience core team. Recognizing the ongoing need to enhance their services, AB Werkt is taking the next step by appointing an experience specialist to further cultivate an experience-focused culture. 

 

 

 

38%
of entrepreneurs cite a shortage of labor as the main obstacle in business operations (source: trends in HR 2024)
Why?

The problem

AB Werkt identified the need to streamline processes and improve service delivery. Currently, inconsistencies in service delivery lead to frequent inquiries from employees seeking clarification.

The research conducted by service designers of ImpactWork also highlights areas where employee experience could be improved for different groups:

  • International Employees: Issues with communication, arrival processes, housing support, mental health support and lack of career perspective.

  • National Employees: Lack of regular contact, unclear working conditions, high workload, and feelings of a lack of appreciation.

  • Internal Employees: Difficulties with the new MSR system, a shortage of recruiters, challenges in attracting Dutch candidates, slow response times, and insufficient time for employee support.

     

Our solution

ImpactWork, through the Process & Experience intervention team, has collaborated with AB Werkt to enhance processes and optimize service delivery. Our approach to experience management is strategic and process-oriented:

  • We emphasize gathering feedback to understand what works well and what doesn’t.

  • We focus on continuous improvement of offerings.

  • We prioritize a human and personalized approach.   

Key improvements resulting from our collaboration include:

  • A new application process on the website.

  • Plans for a new website featuring marketing automation.

  • A restructured telephone system.

  • Redesigned core processes based on user feedback.

The appointment of an experience specialist, combined with ImpactWork's guidance, will enable AB Werkt to further elevate the employee experience.

Patrick Friesen, Marketing Manager at   AB Werkt Zuid Nederland
"Jildert has taught us to look at our business in a completely different way and, with his knowledge of recruitment automation, has greatly helped us to substantially improve the digital experience."

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