THEME

Attracting new talent

 

Today’s talent market is more complex—and more competitive—than ever. Great candidates aren’t just looking for jobs. They’re looking for meaning, growth, wellbeing, and alignment. They want to know not just what they’ll do—but why it matters, who they’ll become, and how your organisation will help them get there.

At ImpactWork, we help organisations stand out—not by shouting louder, but by building real, resonant employer brands and hiring experiences that speak to what top talent is truly looking for. Because attracting great people starts with knowing who you are, what you offer, and how to create a candidate journey that reflects your values.

94%
of Dutch employees consider a healthy work-life balance a top priority. 61% would reject a job offer if it disrupted that balance.
Why?

The Challenge: 

Retention isn’t driven by a single initiative or policy. It’s shaped by how employees experience their day-to-day work: their growth opportunities, yes—but also their workload, recognition, autonomy, leadership, psychological safety, and sense of purpose. If even one of these factors consistently falls short, people start to disconnect. And disconnection leads to departure.

Today’s talent market raises the stakes. Employees have more choice, higher expectations, and less tolerance for toxic or stagnant environments. Hybrid and remote work have further reshaped how connection, inclusion, and culture are felt—or not felt. As a result, outdated engagement efforts no longer deliver retention.

The data confirms it:

The bottom line: retention isn’t about persuading people to stay. It’s about designing a work experience that makes them want to. That means:

  • Feeling respected, recognised, and psychologically safe

  • Having clarity around expectations and purpose

  • Knowing growth is possible—even without a promotion

  • Experiencing meaningful work-life balance and autonomy

  • Trusting their organisation to listen and act on feedback

Without these foundations, even high-performing, well-compensated employees will eventually leave.

In today’s climate, retention isn’t a reaction—it’s a design decision. One that impacts not only your workforce, but your ability to scale, innovate, and lead.

Our approach.

At ImpactWork, we transform your ability to attract talent by aligning who you are as an organisation with how you show up in the market.

Here’s how we do it:

 

Define your authentic employer value proposition (EVP)
We uncover what makes your culture unique, credible, and compelling—then turn that into messaging that resonates with the people you actually want to hire.
Redesign your recruitment experience
We audit and optimise your end-to-end hiring journey—from first impression to offer—to remove friction, bias, and confusion. Every touchpoint becomes a reflection of your values.
Strengthen hiring manager capability
Candidates don’t just evaluate the company—they evaluate the humans in it. We train hiring managers to communicate clearly, interview inclusively, and create connection from the first conversation.
Activate your employer brand across channels
We help you show up consistently—on your website, social media, job boards, and referral networks. Not with generic slogans, but with stories, voices and proof points that reflect your impact.
“The best recruitment strategy? Being a workplace worth talking about.”
ImpactWork

The impact.

When talent attraction is built on authenticity and strategy—not noise—you start attracting the right people, for the right reasons. And that changes everything.

Our clients experience:

  1. Stronger quality of hire
    Candidates come in aligned with your culture and expectations—ready to contribute, grow, and stay.

  2. Reduced time-to-hire
    Clear messaging, streamlined processes and empowered managers remove bottlenecks and increase speed without sacrificing quality.

  3. Improved candidate experience
    Applicants feel respected, informed, and engaged—whether they get the offer or not. That strengthens your brand long term.

  4. A more magnetic employer brand
    You stand out in the market—not because you’re the loudest, but because you’re the clearest, most consistent and most real.

medewerker met een labjas

Want to get started with better hiring?

Discover how our services can help you with your recruitment optimization. We help you pave the way towards a better candidate experience with increased HR workforce productivity!

Let's create a workplace where candidate and employee wellbeing are central!

73%
of HR executives expect talent shortages in the coming three years.

Let's connect!

 avatar
Jildert Huitema
|
Co-founder ImpactWork
There's many challenges in the world of work, but together we can tackle them. With a passionate team, we're here to help you improve your HR strategically and creating thriving workplaces. Check our services pages for more information on how we can help, and feel free to reach out!
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