- 4 Months strategy project
- 18 Projects launched
- 30k Freelancers at work
- 20% Revenue increase
Human centered, digital strategy
The problem
As HeadFirst Group continued its growth trajectory, it identified several key challenges related to its digital maturity and future ambitions. The organization aimed to become a truly digital platform, enhancing its services and interactions with clients and professionals through technology. However, several core questions needed to be addressed to ensure a focused and effective transformation:
- Strategic Direction: What digital strategy would best enable HeadFirst Group to achieve its ambitious growth targets and solidify its position as a market leader?
- Organizational Structure: What would be the optimal digital and technology organizational structure to support the new strategy and foster innovation?
- User Experience: How could HeadFirst Group significantly improve the digital experience for its key target groups – clients seeking talent and professionals looking for opportunities?
- Current Capabilities: What was the current state of HeadFirst Group's digital and data capabilities, and where were the key areas for development and investment?
Without clear answers to these fundamental questions, HeadFirst Group risked a fragmented approach to its digital initiatives, potentially leading to inefficiencies and a missed opportunity to fully capitalize on the power of digital platforms.
Our solution
ImpactWork partnered with HeadFirst Group for strategic guidance and support. ImpactWork used a structured, collaborative approach with HeadFirst Group stakeholders. Key deliverables included:
- Digital Strategy Development: Over four months, ImpactWork analyzed the market, competition, and HeadFirst Group's model. Through workshops, they defined a comprehensive digital strategy aligned with HeadFirst Group's ambitions, outlining objectives, outcomes, and strategic pillars.
- Customer Journey Mapping & Framework: To understand target group needs, ImpactWork created detailed customer journey maps for clients and professionals, revealing key touchpoints and digital opportunities. This informed a digital journey framework for future initiatives.
- Digital & Data Capability Assessment: ImpactWork analyzed HeadFirst Group's digital technology and data management capabilities, including infrastructure, skills, processes, and governance. The assessment identified strengths and areas for platform development.
- Transformation Kickstart: ImpactWork embedded a five-consultant core team within HeadFirst Group. This team collaborated with internal stakeholders to launch transformation activities, implement initial strategy recommendations, and build internal capabilities.
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