THEME

Increasing employee retention

 

Retention isn’t just about keeping people—it’s about giving them a reason to stay.

In today’s talent market, where purpose, growth and wellbeing drive career choices, employee retention has become a critical success factor. People no longer remain with companies out of loyalty to hierarchy—they stay for meaningful work, personal development, and cultures that support who they are and who they want to become.

We help organisations shift from reactive retention tactics to a strategic, systemic approach. We don’t plug holes—we build foundations. Because high retention is not the result of luck. It’s the outcome of intentional experience design, leadership alignment and continuous growth opportunity.

94%
of Dutch employees consider a healthy work-life balance a top priority. 61% would reject a job offer if it disrupted that balance.
Why?

The Challenge: 

Retention isn’t driven by a single initiative or policy. It’s shaped by how employees experience their day-to-day work: their growth opportunities, yes—but also their workload, recognition, autonomy, leadership, psychological safety, and sense of purpose. If even one of these factors consistently falls short, people start to disconnect. And disconnection leads to departure.

Today’s talent market raises the stakes. Employees have more choice, higher expectations, and less tolerance for toxic or stagnant environments. Hybrid and remote work have further reshaped how connection, inclusion, and culture are felt—or not felt. As a result, outdated engagement efforts no longer deliver retention.

The data confirms it:

The bottom line: retention isn’t about persuading people to stay. It’s about designing a work experience that makes them want to. That means:

  • Feeling respected, recognised, and psychologically safe

  • Having clarity around expectations and purpose

  • Knowing growth is possible—even without a promotion

  • Experiencing meaningful work-life balance and autonomy

  • Trusting their organisation to listen and act on feedback

Without these foundations, even high-performing, well-compensated employees will eventually leave.

In today’s climate, retention isn’t a reaction—it’s a design decision. One that impacts not only your workforce, but your ability to scale, innovate, and lead.

Our approach.

At ImpactWork, we treat employee retention as the result of an intentional, system-wide design—not a one-off HR initiative. Our method integrates culture, leadership, employee experience and growth into one cohesive strategy that helps people stay for the right reasons.

Here’s how we do it:

Experience journey - We analyse the full employee experience—using qualitative interviews, pulse data, and journey mapping—to identify where engagement is built and where it breaks down.
Identify frictions and unmet needs - We uncover the invisible barriers to retention: lack of recognition, poor onboarding, weak team dynamics, leadership misalignment or limited visibility of growth.
Redesign key moments that matter – From first-day experiences to performance conversations and career transitions, we co-create improvements that enhance clarity, trust and emotional connection.
Integrating retention in your people operations – Retention becomes part of how you run talent reviews, track internal mobility, evaluate engagement and shape leadership development—not a separate initiative.
‘People don’t stay for perks. They stay when the culture, leadership, and opportunities speak to who they are—and who they want to become.’

The impact.

Our approach to retention delivers outcomes that go far beyond turnover reduction—it transforms how people connect, contribute and commit to your organisation.

Here’s what changes when retention becomes strategic:

  1. Lower voluntary attrition
    Employees stay longer because they feel seen, supported and purposeful—not because they’re tied down by contracts or perks. Retention becomes an outcome of experience, not enforcement.

  2. Stronger team stability and productivity
    When key people stay, team dynamics improve, trust builds faster, and momentum grows. You spend less time rehiring—and more time growing.

  3. Improved internal mobility and talent visibility
    People are more likely to explore opportunities within the organisation when they have clarity about growth paths and feel encouraged to move, not leave.

  4. A culture that people talk about—positively
    Your reputation as an employer improves when people genuinely want to stay. Word spreads. You attract talent who align with your values, and retain those who are ready to grow with you.

medewerkers die lachen

Want to get started with employee retention?

Discover how our services can help you with your employee retention and employee engagement. From redefining your entire HR strategy to helping you improve employee experience and intervening where necessary. We help you pave the way towards a better employee experience with increased workforce productivity!

Let's create a workplace where working wellbeing is central- and we can all thrive!

73%
of HR executives expect talent shortages in the coming three years.

Let's connect!

 avatar
Jildert Huitema
|
Co-founder ImpactWork
There's many challenges in the world of work, but together we can tackle them. With a passionate team, we're here to help you improve your HR strategically and creating thriving workplaces. Check our services pages for more information on how we can help, and feel free to reach out!
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