How to increase employee retention

Retention isn’t just about keeping people—it’s about giving them a reason to stay.

In today’s talent market, where purpose, growth and wellbeing drive career choices, employee retention has become a critical success factor. People no longer remain with companies out of loyalty to hierarchy—they stay for meaningful work, personal development, and cultures that support who they are and who they want to become.

We help organisations shift from reactive retention tactics to a strategic, systemic approach. We don’t plug holes—we build foundations. Because high retention is not the result of luck. It’s the outcome of intentional experience design, leadership alignment and continuous growth opportunity.

The challenge: 

Retention doesn’t come from a single policy—it’s built through everyday experience.
When growth, recognition, autonomy or leadership fall short, people disconnect. And when they disconnect, they leave.

Today’s talent market makes that risk even greater. Expectations are high, tolerance for bad culture is low, and outdated engagement tactics no longer work—especially in hybrid and remote settings.

The numbers say it all:

• 43% of employees who leave cite lack of career advancement as a top reason—but close behind are poor management, lack of recognition, and burnout
  (Work Institute 2023 Retention Report)

• 39% of employees say they feel emotionally exhausted at work on a weekly basis
  (Gallup, State of the Global Workplace 2023)

• 76% of employees who don’t feel valued say they’re actively looking for new roles
  (Achievers Workforce Institute, 2022 Engagement and Retention Report)

• Only 21% of employees strongly agree that their performance is managed in a way that motivates outstanding work
  (Gallup, Performance Management research)

• The cost of voluntary turnover in the U.S. exceeds $1 trillion per year—with most drivers being preventable
  (SHRM, Retaining Talent Report)

Our approach 

Retention doesn’t happen by chance — it happens by design.
At ImpactWork, we help organisations reduce turnover by improving what matters most: daily employee experience.

We combine data, real feedback, and behavioural insight to find the real reasons people leave — and act on them.

Here’s how we help you retain talent longer:

• Map the full employee journey — from onboarding to exit

• Spot the friction — through AI-powered feedback, sentiment analysis and interviews

• Strengthen what works — with a clear EVP, better leadership habits and smarter internal mobility

• Design for long-term growth — not just quick fixes

We turn retention into a strategy — backed by insights, built on experience, and embedded into daily operations.

The impact.

Our approach to retention delivers outcomes that go far beyond turnover reduction—it transforms how people connect, contribute and commit to your organisation.

Here’s what changes when retention becomes strategic:

1. Lower voluntary attrition
   Employees stay longer because they feel seen, supported and purposeful—not because they’re tied down by contracts or perks. Retention becomes an outcome of experience, not enforcement.

2. Stronger team stability and productivity
   When key people stay, team dynamics improve, trust builds faster, and momentum grows. You spend less time rehiring—and more time growing.

3. Improved internal mobility and talent visibility
   People are more likely to explore opportunities within the organisation when they have clarity about growth paths and feel encouraged to move, not leave.

4. A culture that people talk about—positively
   Your reputation as an employer improves when people genuinely want to stay. Word spreads. You attract talent who align with your values, and retain those who are ready to grow with you.